“I knew I had to create a team,” said Stucko. She has an advisory board of nine members from across various industries, including media, business and fashion. Stucko attributes the brand’s momentum to the mentors and advocates helping get Prota Fiori off the ground. “But I think that that’s where there’s an area of opportunity and it’s been great to be able to build my company with this structure from the beginning.” “It’s a long process and something that isn’t really, truly designed for new fashion startups by any means,” Stucko said on the certification process. Corp brand to meet the highest standards as a sustainable business. One of her big goals? Establishing her company as a Certified B.
Prota fiori update#
Update your settings here to see it.Įven in the middle of the coronavirus pandemic, the Prota Fiori has already gained traction within the fashion world by landing on the feet of Selena Gomez for Allure’s October issue.ĭespite COVID-19’s toll on the industry, Stucko has also been able to acquire funding for Prota Fiori during the lockdown. This content is not available due to your privacy preferences. “And these manufacturers really grew first in other industries such as auto and furniture and paper before they went into footwear.” “So essentially, we’re taking food waste and turning it into a shoe,” Stucko said. Additionally, the shoe has an insole cushion made from recycled foam rubber and an outsole constructed from vegetable-tanned leather.
Prota fiori skin#
So far, the sustainable fashion brand has rolled out three styles in white on ranging from $385-$595.Įach look features an upper and bow made from upcycled apple skin as well as a lining and an insole made from upcycled grape skin. The shoes are produced in Le Marche, Italy, one of the country’s main shoemaking hubs. Through research, she was able to find factories that use solar panel facilities to convert apple skins into textiles as well as grape skins from wine production into a leather-like material. “Everything is sourced from Italy and made in Italy,” said the founder and CEO.
That fall, Stucko began to work on Prota Fiori, which means protect the flowers in Italian. Testoni, where she worked until 2018, when Hong Kong-based investment holdings company, Sitoy Group Holdings Ltd. Stucko gained insight into traditional Italian shoemaking during her time at men’s footwear brand A.
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